Social media marketing course Level 4 - CPD Certified

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• Social Media Marketing 3:41:00

  • 1: Module 1 Introduction to Social Media Marketing 35:00
  • 2: Module 2_ Creating a Social Media Marketing Strategy 38:00
  • 3: Module 3_ Building and Managing Social Media Accounts 37:00
  • 4: Module 4_ Content Creation and Curation for Social Media 41:00
  • 5: Module 5_ Social Media Analytics and Reporting 30:00
  • 6: Module 6_ Influencer Marketing and Brand Collaborations 40:00

Course Name: Social Media Marketing

Course Structure:

Module 1: Introduction to Social Media Marketing

• Understanding the role and significance of social media in marketing.
• Evolution and trends of social media platforms.
• The impact of social media on consumer behavior and brand perception.
• Exploring different social media marketing strategies and their effectiveness.
• Key metrics and analytics for measuring social media marketing success.

Module 2: Creating a Social Media Marketing Strategy

• Defining marketing goals and objectives for social media campaigns.
• Identifying target audiences and segmenting them for effective targeting.
• Developing a content strategy for social media platforms.
• Selecting the appropriate social media channels for different marketing goals.
• Budgeting and allocating resources for social media marketing campaigns.

Module 3: Building and Managing Social Media Accounts

• Creating and optimizing social media profiles.
• Best practices for consistent branding across different social media platforms.
• Growing a social media following and engaging with the audience.
• Managing and moderating user-generated content.
• Tools and techniques for social media account management and scheduling.

Module 4: Content Creation and Curation for Social Media

• Understanding the different types of content for social media platforms.
• Developing engaging and shareable content for social media.
• Creating visual content, including images, videos, and infographics.
• Techniques for storytelling and narrative building on social media.
• Curating and repurposing content for social media platforms.

Module 5: Social Media Analytics and Reporting

• Understanding social media analytics tools and metrics.
• Tracking and measuring social media campaign performance.
• Analyzing audience engagement, reach, and conversions.
• Generating reports and using data to optimize social media strategies.
• Monitoring and responding to social media feedback and comments.

Module 6: Influencer Marketing and Brand Collaborations

• Introduction to influencer marketing and its impact on social media.
• Identifying and selecting the right influencers for brand collaborations.
• Negotiating and managing influencer partnerships.
• Measuring the effectiveness of influencer marketing campaigns.
• Ethics and legal considerations in influencer marketing.

This course is tailored for individuals aspiring to harness the power of social media as a strategic marketing tool. It's ideal for marketers, business owners, entrepreneurs, and communication professionals seeking to amplify their online presence and brand engagement. Whether you're a beginner looking to grasp the fundamentals or an experienced marketer aiming to stay updated with the latest trends, this course provides insights and techniques to leverage various social media platforms effectively. By the end of the course, you'll have the skills needed to create compelling content, run targeted campaigns, and measure your social media success, making it an indispensable resource in today's digital age.

No prior legal knowledge or experience is required to enroll in this course.

• Starting salaries typically range from £20,000 to £30,000 per year.
• Social Media Manager: Mid-level roles often command salaries in the range of £30,000 to £45,000 per year.
• Digital Marketing Specialist: These professionals can earn between £40,000 and £60,000 annually.

Salaries can vary significantly based on factors such as location, years of experience, industry, and company size.

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Reed Courses Certificate of Completion

Digital certificate - Included